ABOUT

“Chanakh” was founded in 1991 and is one of the leaders in the Armenian dairy market. Over the years, the company has expanded its production capacities by introducing modern European technologies while maintaining traditional principles of processing natural raw materials. Chanakh's range includes more than 50 products—cheeses, matzun, sour cream, and cottage cheese—all made exclusively from high-quality milk. The brand's core values are purity, naturalness, and responsibility toward consumer health.

TASK

Our objective was to create a dynamic and visually striking commercial that communicates absolute freshness and lightness. We aimed to showcase the "living" motion of the product—the flow of milk, its crystal purity, and the energy that Chanakh brings to the consumer. The goal was to deliver a clean, airy, and modern visual narrative that captures the attention of health-conscious individuals and modern families.

SOLUTION

The Brandon team focused on a "pure visual" strategy, utilizing high-quality macro cinematography. We highlighted the pearly-white, velvety texture of the milk and yogurt, capturing their fluid motion in every frame. By using high-key lighting, a bright aesthetic, and fast-paced editing, we successfully conveyed a sense of freshness and energy. The brand’s signature blue and white color palette remained consistent throughout, reinforcing the connection between Chanakh and nature’s purity.