In today’s digital-first world, customers often make decisions based on what they find online. And Google Business Profile (formerly Google My Business) is one of the most powerful free tools to reach people who are actively looking for services like yours. But success depends not just on having a profile—but on building and optimizing it correctly using best practices from website SEO, local SEO, and trusted marketing agency strategies.
1. Accurate and consistent business name
Avoid the temptation of stuffing keywords into your business name. Keep it real and professional—just like your store signage. Google favors clean and consistent naming.
2. Complete all contact details
Make sure your phone number, business hours, email, and address are all accurate—and consistent with your website and social media. Inconsistent data can hurt your website SEO rankings and trustworthiness.
3. Add strong visual content
Listings with photos get up to 42% more requests and engagement. Upload real, high-resolution photos of your workspace, products, team, or services. Bonus: match the photo style to your brand tone.
4. Create a rich business description
This is your chance to explain what makes your business special. Mention your services, value, and location. Naturally include keywords like: “As a marketing agency based in Yerevan, we offer website SEO services, local SEO optimization, and digital advertising strategies to grow your online presence.”
5. Activate and manage customer reviews
Reviews play a massive role in trust-building. Ask satisfied customers to share their experience—and always respond, even to negative feedback, professionally. This shows you’re responsive and care about quality.
6. Use Google Posts for updates
Google allows you to share offers, promotions, updates, or events directly on your profile. This keeps your business relevant and boosts engagement with visitors.
7. Monitor your performance
Use Google’s built-in insights to check how often users view, call, or click your profile. This helps identify which areas work well and which need improvement.